Meet Labubu and the Monsters
Introducing the Monsters
Welcome to the curious world of The Monsters, born from the creative mind of illustrator Kasing Lung. This playful tribe of elves blends Nordic fairy-tale whimsy with mischievous charm, a perfect mix of chaos and cute. Originally depicted in Lung’s 2015 picture book series and later turned into collectible toys by How2Work and Pop Mart, this universe has captivated collectors worldwide with its emotional storytelling, blind box surprises, and now-viral status thanks to celebrity endorsements.
Below, you’ll meet each member of The Monsters tribe, beyond Labubu herself, complete with their unique traits and personality.
Labubu
At first glance, Labubu might seem like an odd creature… a fuzzy, elf-like toy with oversized ears and a mischievous grin featuring nine razor-sharp teeth. But it’s precisely that creepy-cute charm that has made her a timeless favorite. Created by Hong Kong illustrator Kasing Lung in 2015 as part of The Monsters series, Labubu’s personality reflects delightful contradictions: she’s kind-hearted yet mischievously playful, seemingly intent on helping but often ending up in mischievous chaos of her own making.
As the central protagonist of her tribe, Labubu’s endless curiosity, stubborn determination, and warmth-inspired mischief have become defining traits among fans. Whether she’s lighting up collector displays with her expressive eyes or starring in creative fan editions with hearts, seasonal themes, or even Valentine’s Day romance, Labubu brings playful chaos wherever she goes.
Labubu’s rise to global cultural icon was powered by her expressive design, limited-release magic, and blind box thrill, but her magnetic personality is what keeps fans hooked long after the unboxing.
Quick Summary:
Furry round body, pointed ears, nine pointy teeth
Mischievous yet kind-hearted elf-like character, part of The Monsters world
Curious, stubborn, warm-hearted and always gets into playful trouble
Zimomo
Zimomo stands out in The Monsters tribe as a calm and reliable leader, visually similar to Labubu but with distinctive traits that set him apart. His most notable feature is a spiked tail. Though their face shapes are broadly similar now, Zimomo’s is a bit rounder, while Labubu’s has retained a slightly square-like form in earlier designs. This subtle design shift gives Zimomo a more mature, grounded presence. He plays the role of the calm, confident older sibling of the tribe. He’s bigger, has a distinctive spiked tail, and steps in as the leader when needed.
Quick Summary:
Larger body with a tailed silhouette
Often depicted as the level-headed, reliable leader
Similar face shape to Labubu, but with a rounder jaw and a distinctive spiked tail
Mokoko
Mokoko brings a floral burst of sweetness to The Monsters universe. Often depicted in pastel tones, her plush pendant versions are not just adorable, but they’re also scented with cherry blossom fragrance, adding a sensory layer to collecting. Though charming, Mokoko is also one of the rarest characters, exclusive only to PopLand boutiques in Beijing, making her a highly coveted figure among collectors.
Quick Summary:
Cute, pink, and feminine
Known for her sweet and gentle presence
Exclusive PopLand character (Beijing only), not generally sold via Pop Mart
Distinctive for the cherry blossom scent that accompanies all versions
Tycoco
Tycoco presents a contrasting yet compelling presence among The Monsters. With a skeletal appearance that sets him apart visually, he embodies gentle shyness and a softhearted nature. As Labubu’s devoted “boyfriend,” Tycoco brings a romantic charm to the group, often showcased in special collector editions like the 2024 Valentine’s Day “Catch Me If You Like Me” series. This delicate blend of spookiness and tenderness reinforces the emotional depth within the Labubu universe.
Quick Summary:
Characterized by a skeletal design and a gentle, shy personality
Romantic figure, known as Labubu’s “boyfriend”
Spooky
Don’t let the name fool you, Spooky is anything but scary. Despite what his name suggests, this snowman-like character exudes quiet charm and gentle curiosity. Recognizable by his head’s dumpling-style folds, Spooky prefers nighttime adventures under the moonlight and is often seen wandering near Labubu’s village in search of quiet beauty and new discoveries. He also adds a touch of family drama to The Monsters tribe, being Pippo’s half-brother and adding a sibling dynamic to their nocturnal tales.
Quick Summary:
A soft, snowman-inspired elf with distinctive dumpling folds on his head
Quiet, observant explorer often found wandering at night
Half-brother of Pippo, adding emotional depth to the group dynamic
Pippo
Pippo is the life of The Monsters’ gatherings, an exuberant, round-bodied friend whose presence radiates celebration. With velvety fur in earthy tones and a cheerful grin, Pippo often appears as the charismatic host of forest parties, sometimes even shown holding a wine bottle or festive accessory. Though not as frequently featured as Labubu, he brings vibrant energy and inclusivity to every scene he graces.
Quick Summary:
The party-loving elf with a rounded, friendly appearance
Often depicted celebrating, holding props like wine bottles
Friend to Mokoko; half-brother to Spooky
Brings warmth, creativity, and social spark to the tribe
Yaya
Unpredictable and full of spirit, Yaya is a mischievous force within The Monsters tribe. Sporting pointy horns and a sly grin, Yaya embarks on adventures with boundless energy, often dragging the more cautious Pato along for the ride. Though fearless and curious, Yaya is known for a notoriously poor sense of direction, so expect surprises (and maybe detours!) whenever they lead an expedition.
Quick Summary:
Horned, grinning figure with a playful, devilish charm
Energetic explorer always in motion
Frequently paired with Pato during chaos-inducing adventures
Pato
Pato is one of the more enigmatic characters in The Monsters lineup. His design blends quiet whimsy with creative intrigue. Sporting mouse-like features and droopy ears, Pato strikes an ambiguous balance between good and mischievous, often sparking curiosity about what he’ll do next among the tribe. Known as an imaginative dreamer, he’s constantly cooking up clever plans in the background, bringing both mystery and ingenuity to the group dynamics.
Quick Summary:
Mouse-like appearance with droopy ears
Mysterious, dreamer personality with cunning ideas
Adds inventive energy and narrative depth to The Monsters world
Vos
Vos brings a refined but vivid energy to The Monsters clan—standing apart from the tribe’s lovable chaos with mature charisma and quiet confidence. Deeply rooted in social spirit, Vos is often seen enjoying a drink with others, lightening the mood and serving as the group’s social centerpiece. As Tycoco’s cousin and Labubu’s grounded mentor, Vos adds balance, poise, and subtle charm to the frenetic fun of the monster world.
Quick Summary:
Extroverted figure who enjoys socializing and lighthearted moments
Tycoco’s cousin and seen as a guiding presence for Labubu
Adds maturity and charisma to the tribe’s dynamic
Puca
Puca brings a touch of woodland magic to Labubu’s world. Described as faun-like, this creature lives near Labubu’s favorite hangout spots, adding a mystical, forest-dweller charm to their vibrant tribe. Puca’s presence expands the setting beyond the cozy village into shaded forests full of gentle mystery and quiet wonder.
Quick Summary:
Faun-like woodland character
Lives near Labubu’s favorite spots
Adds a mystical, foresty depth to The Monsters series
Monster Boy
From a distance, Monster Boy might appear like a human character, but closer inspection reveals his magical nature. With distinctive horns and striking bright blue eyes, he brings a subtle sense of wonder to The Monsters universe. His eyes are especially captivating; they shift in color across different editions, adding a chameleon-like quality to his presence and enhancing his mystique within the tribe.
Quick Summary:
Horned, human-like character
Bright blue eyes that change color in different versions
Adds a mysterious, enchanting vibe to The Monsters series